| 000 -LEADER |
|---|
| fixed length control field |
02896cam a22003858a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111222s2013 xna 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781442549425 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)772422846 |
| SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Unit 4, Level 3, 14 Aquatic Drive Frenchs Forest NSW 2086 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Modifying agency |
ANL |
| AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
|
|---|
| -- |
658.8/159 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000048384687 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095918.0 |
| CONTROL NUMBER |
|---|
| control field |
52729 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| TITLE STATEMENT |
|---|
| Title |
Marketing |
| Statement of responsibility, etc |
Philip Kotler ... [et al.]. |
| EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Frenchs Forest, N.S.W. : |
| Name of publisher, distributor, etc |
Pearson Australia, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 715 p : |
| Other physical details |
col. ill., map. ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 2010. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 1. The strategic marketing process. Marketing: creating superior customer value -- Marketing: delivering and capturing value -- Strategic planning and marketing -- Marketing strategies for competitive advantage -- PART 2. Understanding the market. The global marketing environment -- Information management and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling -- Direct and online marketing -- PART 4. Extending marketing. Tapping into markets across the globe -- Responsible marketing -- Appendices. The marketing plan -- Marketing by the numbers -- Answers to self-check questions -- Glossary -- Index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. This book continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. This book delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career. The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
TBS982 TBS804 MARK804 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Textbooks |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burton, Suzan |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Deans, Ken |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Linden |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |