| 000 -LEADER |
|---|
| fixed length control field |
00752nam a2200241 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
121218n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-9810687533 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095923.0 |
| CONTROL NUMBER |
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| control field |
52806 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| TITLE STATEMENT |
|---|
| Title |
Principles of Marketing : |
| Remainder of title |
an Asian Perspective / |
| Statement of responsibility, etc |
Philip Kotler ... [et al.]. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
Pearson/Prentice-Hall, |
| Date of publication, distribution, etc |
2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 691 p. (various pagings) : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
29 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Asia. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ang, Swee Hoon. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leong, Siew Meng. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tan, Chin Tiong. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yau, Oliver H. M. (Oliver Hon Ming), |
| Dates associated with a name |
1946- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |