| 000 -LEADER |
|---|
| fixed length control field |
01422nam a2200229 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1405150606 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130114n 000 0 eng d |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095936.0 |
| CONTROL NUMBER |
|---|
| control field |
52989 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lea-Greenwood, Gaynor. |
| TITLE STATEMENT |
|---|
| Title |
Fashion marketing communications / |
| Statement of responsibility, etc |
Gaynor Lea-Greenwood. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
West Sussex : |
| Name of publisher, distributor, etc |
Wiley & Sons, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 203 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fashion merchandising. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
HEALTH & FITNESS / Beauty & Grooming. |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |