| 000 -LEADER |
|---|
| fixed length control field |
01396pam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
081117s2012 enka b 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA8D0725 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0077137014 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095939.0 |
| CONTROL NUMBER |
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| control field |
53028 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jobber, David, |
| Dates associated with a name |
1947- |
| TITLE STATEMENT |
|---|
| Title |
Foundations of marketing / |
| Statement of responsibility, etc |
David Jobber and John Fahy. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Maidenhead : |
| Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc |
2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 359 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: Maidenhead: McGraw-Hill Educational, 2004. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: The Market-Led Organization1.The nature of marketing2.The global marketing environment3.Understanding customer behaviour4.Market Information5.Market segmentation, targeting and positioningPart 2: Creating Customer Value6.Value through products & brands 7.Value through services, relationships & experiences8.Value through pricePart 3: Delivering and managing customer value9.IMC 1: mass communications techniques10.IMC 2: direct communications techniques11.Distribution management12.Marketing planning and strategy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fahy, John, |
| Dates associated with a name |
1962- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |