Marketing strategies : (Record no. 20458)

MARC details
000 -LEADER
fixed length control field 01012pam a22003014a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030814s2004 enka b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003061248
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273651927 (pbk. : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .R3217 2004
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/101
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol09016287
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095943.0
CONTROL NUMBER
control field 53068
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Ranchhod, Ashok.
TITLE STATEMENT
Title Marketing strategies :
Remainder of title a twenty-first century approach /
Statement of responsibility, etc. Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. FT/Prentice Hall,
Date of publication, distribution, etc. 2004.
PHYSICAL DESCRIPTION
Extent xvii,239 p. :
Other physical details ill. ;
Dimensions 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 219-230) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
ADDED ENTRY--PERSONAL NAME
Personal name Gauzente, Claire.,
Relator term Contributions by.
ADDED ENTRY--PERSONAL NAME
Personal name Tinson, Julie.,
Relator term Contributions by.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8101 RA MA T0047017 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/01/2013 Donation 0.00