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| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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100628s2014 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780133078350 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126095948.0 |
| CONTROL NUMBER |
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53145 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wood, Marian Burk. |
| TITLE STATEMENT |
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| Title |
The marketing plan handbook / |
| Statement of responsibility, etc |
Marian Burk Wood. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
c2014. |
| EDITION STATEMENT |
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| Edition statement |
5th ed. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 210 p : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Handbooks, manuals, etc. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |