| 000 -LEADER |
|---|
| fixed length control field |
01767cam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060104s2012 njua f b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-3642201301 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm61295567 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
PVA |
| Transcribing agency |
PVA |
| Modifying agency |
UAB |
| -- |
IXA |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.K86 2006 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095951.0 |
| CONTROL NUMBER |
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| control field |
53244 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V. |
| TITLE STATEMENT |
|---|
| Title |
Customer relationship management : |
| Remainder of title |
concept, strategy, and tools / |
| Statement of responsibility, etc |
V. Kumar, Werner J. Reinartz. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2012. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 378 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
HDR974 |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Data processing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reinartz, Werner J. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |