Marketing management / (Record no. 20586)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781408252734 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 0 |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Kotler, Philip |
| TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler ... [et al.] |
| EDITION STATEMENT | |
| Edition | Arab world ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Publisher | Pearson Education, |
| Date | c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxv, 656, [94] p. : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| SERIES STATEMENT | |
| Series statement | Always learning |
| STUDY PROGRAM | |
| Program name | TBS904, MARK904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Form | Arab countries |
| Geographic | Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Form | Arab countries |
| General | Management |
| Geographic | Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| Form | Arab countries |
| Geographic | Textbooks |
| ADDED ENTRY | |
| Name | Keller, Kevin Lane |
| ADDED ENTRY | |
| Name | Hassan, Salah |
| ADDED ENTRY | |
| Name | Baalbaki, Imad |
| ADDED ENTRY | |
| Name | Shamma, Hamed |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 129 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17636 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17637 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 17638 |
| ADDED ENTRY | |
| -- | 17639 |
| ADDED ENTRY | |
| -- | 17640 |
| ADDED ENTRY | |
| -- | 17641 |
| ADDED ENTRY | |
| -- | 17642 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2015-05-31 | ABE | 26 | 16 | 658.8 KO MA | T0028410 | 2019-08-07 | 2019-07-31 | 50.70 | 2017-01-26 | 3 DAY LOAN | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2013-02-06 | UOWD Unishop | 35 | 4 | 658.8 KO MA | T0047244 | 2023-07-04 | 2022-11-01 | 280.00 | 2017-01-26 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2013-02-06 | UOWD Unishop | 9 | 1 | 658.8 KO MA | T0047245 | 2019-08-07 | 2018-07-10 | 280.00 | 2017-01-26 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2015-05-31 | ABE | 43 | 40 | 658.8 KO MA | T0051646 | 2019-08-07 | 2019-08-04 | 50.70 | 2017-01-26 | 3 DAY LOAN |