Essential law for marketers / (Record no. 20665)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012029007
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749464509 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749464516 ()
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 343.4208
MAIN ENTRY--PERSONAL NAME
Authors Kolah, Ardi.
TITLE STATEMENT
Title Essential law for marketers /
Statement of responsibility, etc Ardi Kolah.
EDITION STATEMENT
Edition 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Publisher Kogan Page,
Date 2012.
PHYSICAL DESCRIPTION
Extent xiii, 362 p. :
Other Details ill. ;
Size 24 cm.
SERIES STATEMENT
Series statement Guru in a bottle
SUMMARY
Summary Taking into account all recent changes in UK and European law, the book will be required reading on many sales, marketing, public relations and advertising diploma and degree courses in the UK. This no-jargon and easy to read business book is ideal for anyone involved in sales and marketing - whether they are at the pinnacle of their career as a director of marketing or business development, a senior marketing manager or are new to the marketing discipline. Ignorance of the law can result in infringement of someone else's intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a down turn in profits and share price. In extreme cases, it can even lead to insolvency and a prison sentence. This book, by one of the world's leading exponents of sales and marketing law helps to steer the reader through the legal minefield as well as provides strategies for using law as a competitive marketing weapon.
SUMMARY
Summary "This completely updated and revised edition of the bestselling book in its field is a complete guide to the basic legal principles applied in England and Wales that impact those working in sales and marketing. It will give readers the confidence to make authoritative statements online and offline, and comply with legal requirements in sales and marketing practice. After reading, practioners will understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment. Lively, practical, requiring no detailed knowledge, and full of signposts to highlight the important bits, Ardi Kolah makes complicated ideas human and lets the guru out of the bottle"--
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Law and legislation
Form England.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Law and legislation
Form Wales.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Sales
Form England.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Sales
Form Wales.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Law and legislation
Form European Union countries.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading BUSINESS & ECONOMICS / Marketing / General.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading LAW / Business & Financial.
SERIES UNIFORM TITLE
Series Uniform Title Guru in a bottle.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uowd.box.com/s/cxwtfvj6w2cpiex8vwo6s6yc7q7lxsn4
Public note Location Map
MAIN ENTRY--PERSONAL NAME
-- 52609
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 52610
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 52611
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 52612
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 52613
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 52614
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5946
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 21386
SERIES UNIFORM TITLE
-- 52615
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2013-03-25 AMAUK 343.4208 KO ES T0047452 2017-01-26 16.99 2017-01-26 REGULAR

Powered by Koha