| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012009681 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781439838730 (hardback) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
004.01/9 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Rau, Pei-Luen Patrick. |
| TITLE STATEMENT |
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| Title |
Cross-cultural design for IT products and services / |
| Statement of responsibility, etc |
Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Boca Raton, FL : |
| Publisher |
Taylor & Francis, |
| Date |
2012. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 239 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SERIES STATEMENT |
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| Series statement |
Human factors and ergonomics series |
| SUMMARY |
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| Summary |
With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Human-computer interaction. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
User interfaces |
| General |
Cross cultural studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Intercultural communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Communication in design. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
COMPUTERS / Social Aspects / Human-Computer Interaction. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
TECHNOLOGY & ENGINEERING / Industrial Health & Safety. |
| ADDED ENTRY |
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| Name |
Plocher, Thomas A. |
| ADDED ENTRY |
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| Name |
Choong, Yee-Yin. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/4yp1eg7rig2cqu3vou1j4g62s0tvumag |
| Public note |
Location Map |
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