The Sage handbook of social marketing / (Record no. 20780)

000 -LEADER
fixed length control field 05109nam a2200361 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110209s2011 caua bf 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011922615
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015856763
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849201889 (hbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1849201889 (hbk.)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn681497759
CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- UKMGB
-- CDX
-- CKM
-- BWX
-- UOH
-- VT2
-- BDX
-- CUD
-- FDA
-- RRP
-- OCLCA
-- OCLCQ
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .S34 2011
SYSTEM CONTROL NUMBER
System control number (IMchF)fol14515572
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100011.0
CONTROL NUMBER
control field 53461
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title The Sage handbook of social marketing /
Statement of responsibility, etc edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
VARYING FORM OF TITLE
Title proper/short title Social marketing
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc c2011.
PHYSICAL DESCRIPTION
Extent xxvi, 442 p. :
Other physical details ill. ;
Dimensions 26 cm.
SUMMARY, ETC.
Summary, etc "For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; discussing how these have been used in practice, emphasizing emerging areas and recent innovations; and, setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems, such as HIV/AIDS and global warming."--Provided by publisher.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Introduction: A Movement in Social Marketing Gerard Hastings -- Section 1: Theoretical debates -- Theoretical Models of Behaviour Change / Rob Donovan -- Social Models for Social Marketing / R. Craig Lefebvre -- Social Diffusion, Social Networks, Social Capital, Social Determinants and Social Franchising Relationship Marketing and Social Marketing / Susana Marques and Christine Domegan -- Understanding Social Norms / Patrick Kenny and Gerard Hastings -- Upstream and Downstream Applications For Social Marketers Design Thinking, Demarketing and Behavioural Economics / R. Craig Lefebvre and Philip Kotler -- Fostering Interdisciplinary Growth in Social Marketing Critical Marketing / Michael Saren -- Theoretical Underpinnings New Approaches Towards Resistance to Persuasion / Petia K. Petrova and Robert B. Cialdini -- Section 2: Marketing planning -- Segmentation and Targeting / Lynne Doner Lotenberg, Carol Schechter and John Strand -- Competition and Positioning / Gary Noble and Debra Z. Basil -- The Social Marketing Mix -- A Critical Review / Ken Peattie and Sue Peattie -- Communications in Social Marketing / Dana L. Alden, Michael D. Basil and Sameer Deshpande -- New Media in Social Marketing / Darren Mays, James B. Weaver and Jay M. Bernhardt -- Section 3: Research: it's roles and techniques -- Evaluation in Social Marketing / Martine Stead and Robert J. McDermott -- Qualitative Research Methods In Social Marketing / Simone Pettigrew and Michele Roberts -- Measurement in Quantitative Methods / Fiona J. Harris -- Section 4: Dancing with the Devil -- Critical Marketing / Janet Hoek -- Applications Social Marketing's Response to the Alcohol Problem / Sandra C. Jones -- Who's Conducting the Orchestra? From Social Marketing to Corporate Social Marketing -- changing consumption habits as the new frontier of Corporate Social Responsibility / Guido Pallazo -- Ethical Challenges in Commercial Social Marketing / Thomas Anker and Klemens Kappel -- Internal Social Marketing / Anne M. Smith -- Lessons From the Field of Services Marketing -- Section 5: Upstream and social change -- Impoverished Consumers and Social Marketing / Ronald Paul Hill -- Social Marketing and International Development / Georgina Cairns, Bruce Mackay and Laura MacDonald -- Social Marketing for a Sustainable Environment / Sue Peattie and Ken Peattie -- Business as Unusual / Jeff French -- The Contribution of Social Marketing to Government Policy Making and Strategy Development -- Section 6: Social marketing in practice: case studies -- Social Marketing and Advocacy / William D. Novelli and Boe Workman -- Social Marketing and Tobacco Control / Timothy Dewhirst and Wonkyong Beth Lee -- Social Marketing and the Health Educator / Robert J. McDermott, Kelli R. McCormack Brown and Rosemary Thackeray -- Social Marketing / William Smith -- A Future Rooted in the Past / William Smith.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing
Form subdivision Handbooks, manuals, etc.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior modification.
ADDED ENTRY--PERSONAL NAME
Personal name Hastings, Gerard,
Titles and other words associated with a name Professor.,
Relator term Edited by.
ADDED ENTRY--PERSONAL NAME
Personal name Angus, Kathryn.,
Relator term Edited by.
ADDED ENTRY--PERSONAL NAME
Personal name Bryant, Carol A.,
Relator term Edited by.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-03-31 AMAUK 658.8 SA GE T0047607 2017-01-26 90.25 2017-01-26 REGULAR

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