| 000 -LEADER |
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| fixed length control field |
01311cam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110714s2012 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011027445 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415888028 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415888026 (pbk. : alk. paper) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn727702548 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWX |
| -- |
ORX |
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CDX |
| -- |
DLC |
| -- |
ICrlF |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.S768 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13801854 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100017.0 |
| CONTROL NUMBER |
|---|
| control field |
53537 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Ronald D., |
| Dates associated with a name |
1948- |
| TITLE STATEMENT |
|---|
| Title |
Becoming a public relations writer : |
| Remainder of title |
a writing workbook for emerging and established media / |
| Statement of responsibility, etc |
Ronald D. Smith. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 413 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
A guide to the writing process for public relations practice, with realistic examples, ethical and legal issue content, and practical exercises, and includes a list of public relations writing formats. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 378-382) and index. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Authorship. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicity. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |