Advertising creative : (Record no. 20892)

MARC details
000 -LEADER
fixed length control field 01080cam a2200373 i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120719s2013 caua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012026844
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452203638
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452203636
SYSTEM CONTROL NUMBER
System control number (OCoLC)794708156
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- OCLCO
-- UKMGB
-- YDXCP
-- BWX
-- OCoLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A758 2013
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 23
-- 659.1/140
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000049678066
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100020.0
CONTROL NUMBER
control field 53579
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom
TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, copy, design
Statement of responsibility, etc. Tom Altstiel, Jean Grow
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, California :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2013.
PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. ©2013.
PHYSICAL DESCRIPTION
Extent xxii, 420 pages :
Other physical details illustrations (some color) ;
Dimensions 28 cm.
CONTENT TYPE
Content type term text
Source rdacontent.
MEDIA TYPE
Media type term unmediated
Source rdamedia.
CARRIER TYPE
Carrier type term volume
Source rdacarrier.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK940
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.1 AL AD T0047756 42.74 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 25/04/2013 AMAUK 42.74