| 000 -LEADER |
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| fixed length control field |
02837nam a22003258a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120803s2013 nyu 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012030984 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780078028922 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0078028922 (alk. paper) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.K452 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol14428254 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100022.0 |
| CONTROL NUMBER |
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| control field |
53602 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kerin, Roger A. |
| TITLE STATEMENT |
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| Title |
Marketing : |
| Remainder of title |
the core / |
| Statement of responsibility, etc |
Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
c2013. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1310 |
| PHYSICAL DESCRIPTION |
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| Extent |
xlvii, 507 p. ; |
| Other physical details |
col. ill., + map ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY, ETC. |
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| Summary, etc |
Marketing: The Core 5/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs--through cases, exercises, and testimonials--that allows students to personalize marketing and identify possible career interests. Marketing Decision Making - The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Steven William. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rudelius, William. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |