| 000 -LEADER |
|---|
| fixed length control field |
01526cam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111006s2012 enkaf b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012933761 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB1C0897 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199605583 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199605580 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)757930868 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
|
|---|
| -- |
659.1/97 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000049015305 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100026.0 |
| CONTROL NUMBER |
|---|
| control field |
53648 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| TITLE STATEMENT |
|---|
| Title |
Strategic advertising management / |
| Statement of responsibility, etc |
Larry Percy, Richard Rosenbaum-Elliott. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 389 p., [20] p. of plates : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 2009. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing."--Publisher. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
TBS928,MARK940 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elliott, Richard H. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |