Strategic management in the media : (Record no. 21010)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2007938105
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412903127
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	302.23068
MAIN ENTRY--PERSONAL NAME
Authors	Kung, Lucy
TITLE STATEMENT
Title	Strategic management in the media :
Subtitle	from theory to practice
Statement of responsibility, etc	Lucy Kung
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	London ;
--	Thousand Oaks, Calif. :
Publisher	SAGE,
Date	2008.
PHYSICAL DESCRIPTION
Extent	248 p. :
Other Details	ill. ;
Size	25 cm.
GENERAL NOTE
General note	Lucy Küng-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.
STUDY PROGRAM
Program name	MMC927
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Mass media
General	Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Strategic planning
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii
Public note	Location Map
MAIN ENTRY--PERSONAL NAME
--	1326
SUBJECT ADDED ENTRY--TOPICAL TERM
--	317
SUBJECT ADDED ENTRY--TOPICAL TERM
--	318

Holdings
Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2013-05-12	AMAUK	302.23068 KU ST	T0047913	2017-01-26	21.59	2017-01-26	REGULAR
University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2013-05-12	AMAUK	302.23068 KU ST	T0047914	2017-01-26	21.59	2017-01-26	REGULAR
University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2016-01-27	All Prints Bookshop	302.23068 KU ST	T0053638	2017-01-26	190.00	2017-01-26	3 DAY LOAN

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