This is PR : (Record no. 21024)

MARC details
000 -LEADER
fixed length control field 01097cam a22003135a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110906s2013 mau 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011938130
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111836832
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
SYSTEM CONTROL NUMBER
System control number 16948354
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100033.0
CONTROL NUMBER
control field 53747
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Newsom, Doug.
TITLE STATEMENT
Title This is PR :
Remainder of title the realities of public relations /
Statement of responsibility, etc. Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.
EDITION STATEMENT
Edition statement 11th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia: :
Name of publisher, distributor, etc. Wadsworth Cengage Learning,
Date of publication, distribution, etc. 2013.
PROJECTED PUBLICATION DATE
Projected publication date 1111
PHYSICAL DESCRIPTION
Extent xiv, 369 p. :
Other physical details ill. ;
Dimensions 25 cm.
SERIES STATEMENT
Series statement Wadsworth series in mass communication and journalism
STUDY PROGRAM INFORMATION NOTE
Program name MMC930 MMC931 MMC932 MMC933
Institution to which field applies UOWD
SUMMARY, ETC.
Summary, etc. Introduces students to the world of public relations, emphasizing on the fundamentals as well as emerging issues such as technology, ethics, and the international aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Turk, Judy VanSlyke.
ADDED ENTRY--PERSONAL NAME
Personal name Kruckeberg, Dean.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.2 NE PR T0047932 85.13 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 12/05/2013 AMAUS 85.13
26/01/2017 659.2 NE PR T0047933 85.13 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/05/2013 AMAUS 85.13
26/01/2017 659.2 NE PR T0049891 60.91 26/01/2017 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/12/2013 AMAUK 60.91