Essentials of public relations management / (Record no. 21039)

MARC details
000 -LEADER
fixed length control field 01344pam a2200349 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020319s2003 ilu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002004398
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780830415946 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0830415947 (pbk.)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm49375633
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- OCLCQ
-- YBM
-- DLC
-- ICrlF
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .L67 2003
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol08494322
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100035.0
CONTROL NUMBER
control field 53832
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Lordan, Edward J.
TITLE STATEMENT
Title Essentials of public relations management /
Statement of responsibility, etc. Edward J. Lordan.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Burnham,
Date of publication, distribution, etc. c2003.
PHYSICAL DESCRIPTION
Extent xi, 177 p. ;
Dimensions 22 cm.
SUMMARY, ETC.
Summary, etc. Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 163-170) and index.
FORMATTED CONTENTS NOTE
Formatted contents note Client relations -- Personnel -- Research -- Crisis communication -- Finance -- Technology -- Legal issues -- Ethics -- Conclusion.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
TARGET AUDIENCE NOTE
Target audience note Adult.
STUDY PROGRAM INFORMATION NOTE
Program name MMC930; MMC931; MMC932; MMC933
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Management.
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.2 LO ES T0047960 39.38 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 03/06/2013 ABE 39.38