| 000 -LEADER |
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| fixed length control field |
00684cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100630s2010 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780136071464 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100036.0 |
| CONTROL NUMBER |
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| control field |
53851 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Burns, Alvin C. |
| TITLE STATEMENT |
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| Title |
Marketing research / |
| Statement of responsibility, etc |
Alvin C. Burns, Ronald F. Bush. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c2010. |
| EDITION STATEMENT |
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| Edition statement |
6th ed. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 669 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK201 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SPSS for Windows. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Ronald F. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |