Principles of marketing / (Record no. 21109)

000 -LEADER
fixed length control field	00647nam a2200229 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273742975
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130509n 000 0 eng d
DATE AND TIME OF LATEST TRANSACTION
control field	20170126100041.0
CONTROL NUMBER
control field	53969
CONTROL NUMBER IDENTIFIER
control field	UOWD
MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc	Philip Kotler...[et al].
EDITION STATEMENT
Edition statement	6th. ed., European ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Harlow :
Name of publisher, distributor, etc	Pearson Education,
Date of publication, distribution, etc	2013.
PHYSICAL DESCRIPTION
Extent	xxx, 683 p :
Other physical details	col. ill. ;
Dimensions	28 cm.
GENERAL NOTE
General note	Includes references and indexes.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
Source of heading or term	sears
ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary.
ADDED ENTRY--PERSONAL NAME
Personal name	Harris, Lloyd C.
ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	REGULAR

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type	Total Renewals
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2013-05-18	AMAUK	2	658.8 KO PR	T0048055	2024-02-22	2024-02-10	44.64	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2013-05-18	AMAUK	6	658.8 KO PR	T0048056	2024-03-04	2024-02-15	44.64	2017-01-26	REGULAR	4

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