Audience economics : (Record no. 21267)

000 -LEADER
fixed length control field 01087pam a2200373 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030106s2003 nyu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003040977
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA3V9915
Source bnb
-- bA3V9915
-- 0231126522
-- adv5005088881
-- G07767943
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780231126526
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0231126530 (pbk.)
LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 2751
CATALOGING SOURCE
Original cataloging agency StDuBDS
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblsr
GEOGRAPHIC AREA CODE
Geographic area code n-us---
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.T42
Item number N364 2003
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.143
Edition number 22
SYSTEM CONTROL NUMBER
System control number (Uk)009701598
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100054.0
CONTROL NUMBER
control field 54127
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Napoli, Philip M.
TITLE STATEMENT
Title Audience economics :
Remainder of title media institutions and the audience marketplace /
Statement of responsibility, etc Philip M. Napoli.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Columbia University Press,
Date of publication, distribution, etc 2003.
PHYSICAL DESCRIPTION
Extent x, 235 p. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [199]-227) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television advertising
Geographic subdivision United States.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies.
Source of heading or term blcoll
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-10-09 AMAUS 659.143 NA AU T0049144 2017-01-26 99.00 2017-01-26 REGULAR

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