| 000 -LEADER |
|---|
| fixed length control field |
01878cam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120521s2013 nyua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012020780 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073529974 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073529974 (alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.C375 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/4 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol14318030 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100055.0 |
| CONTROL NUMBER |
|---|
| control field |
54144 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc |
Philip R. Cateora, Mary C. Gilly, John L. Graham. |
| EDITION STATEMENT |
|---|
| Edition statement |
16th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 638 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK343 |
| Institution to which field applies |
UOWD |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, "International Marketing" helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
TBS982 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilly, Mary C. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Graham, John L. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |