Marketing management / (Record no. 21565)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2012003788 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273743613 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler ... [et al.]. |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Pearson, |
| Date | 2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxix, 1022 p. : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| CONTENTS | |
| Contents | Preface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index. |
| STUDY PROGRAM | |
| Program name | MARK904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management. |
| ADDED ENTRY | |
| Name | Keller, Levin Lane. |
| ADDED ENTRY | |
| Name | Brady, Mairead. |
| ADDED ENTRY | |
| Name | Goodman, Malcolm. |
| ADDED ENTRY | |
| Name | Hansen, Torben. |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 129 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| ADDED ENTRY | |
| -- | 130 |
| ADDED ENTRY | |
| -- | 131 |
| ADDED ENTRY | |
| -- | 132 |
| ADDED ENTRY | |
| -- | 133 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2013-08-26 | AMAUK | 3 | 1 | 658.8 KO MA | T0048695 | 2023-05-15 | 2023-04-18 | 47.68 | 2017-01-26 | REGULAR |