| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012051356 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780465029174 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0465029175 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.7/66362/0973 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Pendergrast, Mark. |
| TITLE STATEMENT |
|---|
| Title |
For God, country & Coca-Cola : |
| Subtitle |
the definitive history of the great American soft drink and the company that makes it / |
| Statement of responsibility, etc |
Mark Pendergrast. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
For God, country and Coca-Cola |
| EDITION STATEMENT |
|---|
| Edition |
3rd ed. : rev. and expanded. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Basic Books, |
| Date |
c2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
ix, 523 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
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| Contents |
Preface -- Prologue: a parable (January 1, 1985) -- In the beginning (1886-1899) -- Time capsule : the golden age of quackery -- What Sigmund Freud, Pope Leo, and John Pemberton had in common -- The tangled chain of title -- Asa Candler : his triumphs and headaches -- Bottle it : the world's stupidest, smartest contract -- Heretics and true believers (1900-1922) -- Success under siege -- Dr. Wiley weighs in -- The sinister syndicate -- Coca-Cola's civil war -- The golden age (1923-1949) -- Robert W. Woodruff : the boss takes the helm -- A euphoric depression and Pepsi's push -- The $4,000 bottle : Coca-Cola goes to war -- Coca-Cola über alles -- Trouble in the Promised Land (1950-1979) -- Coca-colonization and the communists -- Breaking the commandments -- Paul Austin's turbulent sixites -- Big Red's uneasy slumber -- The Goizueta go-go era (1980-1997) -- Roberto Goizueta's bottom line -- The marketing blunder of the century -- The big red machine -- Global fizz -- Quenching all thirsts (1997-2012) -- Ivester inherits a world of trouble -- Daft dilemmas -- Turnaround -- Surging ahead -- World without end? -- Appendix 1: The sacred formula -- Appendix 2: Coca-Cola magic : thirty-five business lessons. |
| SUMMARY |
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| Summary |
Cultural, social, and economic history of America as seen through the development of Coca-Cola company. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Soft drink industry |
| Form |
United States |
| General |
History. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Soft drink industry |
| General |
History. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Beverage industry |
| Form |
United States |
| General |
History. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
51321 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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51322 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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51323 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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51324 |