| 000 -LEADER |
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| fixed length control field |
03144cam a2200349 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130321s2013 nju 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013010132 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118488768 (pbk.) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.S393 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/72 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
17668267 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100135.0 |
| CONTROL NUMBER |
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| control field |
54747 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman. |
| TITLE STATEMENT |
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| Title |
The new rules of marketing & PR : |
| Remainder of title |
how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
| Statement of responsibility, etc |
David Meerman Scott. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 439 p. ; |
| Other physical details |
ill. : |
| Dimensions |
23 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success "The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when theyre eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the worlds largest information companies. "The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC928 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Scott, David Meerman. |
| Title |
New rules of marketing & PR |
| Edition |
4th edition. |
| Place, publisher, and date of publication |
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |
| International Standard Book Number |
9781118711200 |
| Record control number |
(DLC) 2013011889 |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |