| 000 -LEADER |
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| fixed length control field |
02400cam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120307s2012 inua 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012934907 |
| NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB218035 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
016035434 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118194508 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118194500 (pbk.) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn778327031 |
| CATALOGING SOURCE |
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| Original cataloging agency |
UKMGB |
| Transcribing agency |
UKMGB |
| Modifying agency |
SINLB |
| -- |
YDXCP |
| -- |
IXA |
| -- |
BTCTA |
| -- |
BDX |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146.I58 |
| Item number |
G43 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8720285536 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol14392790 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100139.0 |
| CONTROL NUMBER |
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| control field |
54791 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Geddes, Brad. |
| TITLE STATEMENT |
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| Title |
Advanced Google AdWords / |
| Statement of responsibility, etc |
Brad Geddes. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Indianapolis, Ind. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 573 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there. |
| SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Google AdWords. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |