Landing page optimization : (Record no. 21794)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2011945006 |
| ISBN | |
| International Standard Book Number | 9780470610121 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 006.7 |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Ash, Tim, |
| Dates | 1965- |
| TITLE STATEMENT | |
| Title | Landing page optimization : |
| Subtitle | the definitive guide to testing and tuning for conversions / |
| Statement of responsibility, etc. | Tim Ash, Rich Page, Maura Ginty. |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Indianapolis, Ind. : |
| Publisher | John Wiley & Sons, |
| Date | c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 461 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SERIES STATEMENT | |
| Series statement | Serious skills |
| GENERAL NOTE | |
| General note | Includes index. |
| SUMMARY | |
| Summary | A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google′s Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web sites |
| General | Evaluation. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web sites |
| General | Testing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web sites |
| General | Design. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing. |
| ADDED ENTRY | |
| Personal name | Page, Rich. |
| ADDED ENTRY | |
| Personal name | Ginty, Maura. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr">https://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 39313 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 39314 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 39315 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 15334 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| ADDED ENTRY | |
| -- | 39316 |
| ADDED ENTRY | |
| -- | 39317 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 006.7 AS LA | T0049032 | 129.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 04/09/2013 | Kinokuniya |