UOWD Library

Marketing communications : (Record no. 2191)

000 -LEADER
fixed length control field 00828cam a22003018a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050420s2005 nyu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005048672
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687727 (alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .F55 2005
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093302.0
CONTROL NUMBER
control field 19693
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
TITLE STATEMENT
Title Marketing communications :
Remainder of title contexts, strategies, and applications /
Statement of responsibility, etc Chris Fill.
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Pearson Education LTD,
Date of publication, distribution, etc 2005.
PROJECTED PUBLICATION DATE
Projected publication date 0508
PHYSICAL DESCRIPTION
Extent p. cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK333
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-12-26 AMAUK 658.802 FI MA T0028856 2017-01-26 40.84 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-12-26 AMAUK 658.802 FI MA T0028857 2017-01-26 40.84 2017-01-26 REGULAR

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