| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007298065 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071373586 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071373586 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
659.1 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Ries, Al. |
| TITLE STATEMENT |
|---|
| Title |
Positioning : |
| Subtitle |
the battle for your mind / |
| Statement of responsibility, etc |
Al Ries, Jack Trout. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York ; |
| -- |
London : |
| Publisher |
McGraw-Hill, |
| Date |
c2001. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 213 p ; |
| Size |
21 cm. |
| GENERAL NOTE |
|---|
| General note |
"How to be seen and heard in the overcrowded marketplace"--Cover. |
| GENERAL NOTE |
|---|
| General note |
"With a new preface by Jack Trout"--P. [4] of cover. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| STUDY PROGRAM |
|---|
| Program name |
TBS904 MARK922 MARK904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Positioning (Advertising) |
| ADDED ENTRY |
|---|
| Name |
Trout, Jack. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
9171 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
9173 |
| ADDED ENTRY |
|---|
| -- |
9162 |