| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012051034 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132773706 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132773708 (hbk. : alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
330.024/658 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Farnham, Paul G. |
| TITLE STATEMENT |
|---|
| Title |
Economics for managers |
| Statement of responsibility, etc |
Paul G. Farnham |
| EDITION STATEMENT |
|---|
| Edition |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Publisher |
Pearson, |
| Date |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 520 p. : |
| Other Details |
ill. ; |
| Size |
29 cm. |
| SUMMARY |
|---|
| Summary |
For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. ¿ Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. ¿ To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. ¿ The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student. |
| STUDY PROGRAM |
|---|
| Program name |
TBS905 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Economics |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Management |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/dwwl7wpag5q1dnxa8tb3j6ubfj3sh1ah |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
535 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
509 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
140 |