| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230770669 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.14 TR PR |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Trott, Dave. |
| TITLE STATEMENT |
|---|
| Title |
Predatory thinking : |
| Subtitle |
[a masterclass in out-thinking the competition] / |
| Statement of responsibility, etc |
Dave Trott. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Publisher |
Macmillan, |
| Date |
2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
262 p. ; |
| Size |
21 cm. |
| CONTENTS |
|---|
| Contents |
Introduction: Why Predatory Thinking? 1 (2) Part One Creative is an adjective not a noun 3 (28) Part Two Life is a zero-sum game 31 (12) Part Three 90% of advertising doesn't work 43 (34) Part Four You can run from it or you can 77 (18) learn from it Part Five Less really is more 95 (22) Part Six Taste is the enemy of creativity 117(22) Part Seven The art of war 139(34) Part Eight Form follows function 173(22) Part Nine The human mind is our medium 195(28) Part Ten The journey is the destination 223(36) Epilogue: Learning isn't the same as being 259 taught. |
| SUMMARY |
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| Summary |
Powerful strategies for how to out think the competition, from one of the true greats of the advertising world. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Competition (Psychology) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Success in business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Success. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
42873 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
42874 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
1849 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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1916 |