Digital state : (Record no. 22215)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2013006910 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749468859 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749468858 (pbk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 303.48/33 |
| TITLE STATEMENT | |
| Title | Digital state : |
| Subtitle | how the internet is changing everything / |
| Statement of responsibility, etc | edited by Simon Pont. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London, U.K. : |
| Publisher | Kogan Page, |
| Date | 2013. |
| PHYSICAL DESCRIPTION | |
| Extent | xii, 241 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SUMMARY | |
| Summary | What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Information technology |
| General | Economic aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Information technology |
| General | Social aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Electronic commerce |
| General | Social aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| General | Social aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet |
| General | Social aspects. |
| ADDED ENTRY | |
| Name | Pont, Simon., |
| Role | Editor. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/hr2kmthkd4epqcao1tdrww6n0qpur9lb |
| Public note | Location Map |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2013-11-13 | Kinokuniya | 303.4833 DI GI | T0049614 | 2017-01-26 | 98.00 | 2017-01-26 | REGULAR |