| 000 -LEADER |
|---|
| fixed length control field |
01502pam a22003374a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040211s2004 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004002697 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1578517745 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocm54415938 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
| -- |
DLC |
| -- |
ICrlF |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
H647 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093305.0 |
| CONTROL NUMBER |
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| control field |
19728 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holt, Douglas B. |
| TITLE STATEMENT |
|---|
| Title |
How brands become icons : |
| Remainder of title |
the principles of cultural branding / |
| Statement of responsibility, etc |
Douglas B. Holt. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Harvard Business School Press, |
| Date of publication, distribution, etc |
c2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 265 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 245-249) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Explores how brands such as Coca-Cola, Harley-Davidson, and Volkswagen have become icons in the marketing industry, and presents a new model that will have a significant impact on branding strategy. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business names. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Popular culture. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Popular culture. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |