| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013016969 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137027887 (hardback) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.23/0954 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Thussu, Daya Kishan. |
| TITLE STATEMENT |
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| Title |
Communicating India's soft power : |
| Subtitle |
Buddha to Bollywood / |
| Statement of responsibility, etc |
Daya Kishan Thussu. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
New York, NY : |
| Publisher |
Palgrave Macmillan, |
| Date |
2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
227 p ; |
| Size |
21 cm. |
| CONTENTS |
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| Contents |
Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power - Bollywood and Beyond -- 6: Branding India - a Public-Private Partnership -- Conclusion -- References -- Index. |
| SUMMARY |
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| Summary |
"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Communication and culture |
| Form |
India. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
International relations and culture |
| Form |
India. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Communication, International. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Mass media policy |
| Form |
India. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
National characteristics, East Indian. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
India |
| General |
Foreign relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
POLITICAL SCIENCE / International Relations / General. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
HISTORY / Asia / India & South Asia. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
HISTORY / Social History. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note |
Location Map |
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