Handbook of social media management : (Record no. 22599)

MARC details
000 -LEADER
fixed length control field 02440nam a22003255a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130214s2013 nyu 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013933243
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642288968 (hard cover : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
SYSTEM CONTROL NUMBER
System control number 17625573
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100245.0
CONTROL NUMBER
control field 55640
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Handbook of social media management :
Remainder of title value chain and business models in changing media markets /
Statement of responsibility, etc. Mike Friedrichsen, Wolfgang Mühl-Benninghaus, editors.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. 2013.
PROJECTED PUBLICATION DATE
Projected publication date 1303
PHYSICAL DESCRIPTION
Extent ix, 880 p. :
Other physical details ill. ;
Dimensions 25 cm.
SERIES STATEMENT
Series statement Media business and innovation
SUMMARY, ETC.
Summary, etc. Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
FORMATTED CONTENTS NOTE
Formatted contents note Preface.- Part I: Introduction.- Part II: Management with Social Media.- Part III: New Value Chain with Social Media.- Part IV: Forms and Content of Social Media.- Part V: Social Media: Impact and Users.- VI Conclusion.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social Media teaching.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and business
General subdivision Handbooks, manuals, etc.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Handbooks, manuals, etc.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Management
-- Handbooks, manuals, etc.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media literacy.
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Friedrichsen, Mike,
Relator term editor.
ADDED ENTRY--PERSONAL NAME
Personal name Mühl-Benninghaus, Wolfgang,
Relator term Editor.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.2 HA ND T0050080 180.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 30/12/2013 AMAUK 180.00