Marketing scales handbook : (Record no. 22672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01174cam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920513s1992 ilu bf 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92018858 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0877572267 : |
| Terms of availability | $149.95 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | .B785 1992 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3028 |
| Edition information | 20 |
| SYSTEM CONTROL NUMBER | |
| System control number | (IMchF)fol00718722 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126100250.0 |
| CONTROL NUMBER | |
| control field | 55715 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bruner, Gordon C., |
| Dates associated with a name | 1954- |
| TITLE STATEMENT | |
| Title | Marketing scales handbook : |
| Remainder of title | a compilation of multi-item measures / |
| Statement of responsibility, etc. | Gordon C. Bruner II, Paul J. Hensel. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, Ill., USA : |
| Name of publisher, distributor, etc. | American Marketing Association, |
| Date of publication, distribution, etc. | c1992-c2005. |
| PHYSICAL DESCRIPTION | |
| Extent | 4 v. ; |
| Dimensions | 25 cm. |
| GENERAL NOTE | |
| General note | Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel. |
| GENERAL NOTE | |
| General note | Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Statistical methods |
| Form subdivision | Handbooks, manuals, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Scaling (Social sciences) |
| Form subdivision | Handbooks, manuals, etc. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hensel, Paul J. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | James, Karen E. |
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