MARC details
| 000 -LEADER |
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| fixed length control field |
02777cam a2200325 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130626s2014 nyua er 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071826594 |
| CATALOGING SOURCE |
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| Original cataloging agency |
YDXCP |
| Transcribing agency |
YDXCP |
| Modifying agency |
BTCTA |
| -- |
BDX |
| -- |
UKMGB |
| Description conventions |
rda |
| Modifying agency |
NJB |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| Edition information |
23 |
|
|---|
| -- |
658.872/71 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(AuCNLKIN)000052116040 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100313.0 |
| CONTROL NUMBER |
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| control field |
56116 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morace, Christopher. |
| TITLE STATEMENT |
|---|
| Title |
Transform : |
| Remainder of title |
how leading companies are winning with disruptive social technology / |
| Statement of responsibility, etc. |
Christopher Morace ; with Sara Gaviser Leslie. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York: |
| Name of producer, publisher, distributor, manufacturer |
Mcgraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 240p. ; |
| Other physical details |
ill. : |
| Dimensions |
24 cm. |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"The tools and frameworks that Chris Morace describes in Transform are vital for companies looking to win in today's competitive market." Aaron Levie, cofounder and CEO, Box "This is a must-read book for any customer seeking to improve how work gets done, the customer experience, and the innovation cycle." R "Ray" Wang, Principal Analyst and CEO, Constellation Research, Inc. ;Social technology is core to T-Mobile's vision and roadmap. Transform offers both a complete mastery of social technology and step-by-step instructions for how companies can win in this space. Scott Tweedy, Vice President Customer Service and Sales, T-Mobile "The world has changed; how we create value has changed. But, have you? In Transform, you learn how to be a talent-enabled, purpose-filled, and community-driven organization. Then, and only then, will you thrive. Nilofer Merchant, TED speaker, business innovator, and author of The New How and 11 Rules for Creating Value in the #Social Era "Morace captures the process and effort that it takes to provide disruptive technologies flawlessly. Stop reading this endorsement and go buy the book already! Don't waste time. The next disruption may be your own; if you listen to what Morace is telling you.; Paul Greenberg, author of the bestselling CRM at the Speed of Light and President, The 56 Group, LLC Morace provides an indispensable guide that describes how to implement the foundational technology and then execute the practices, policies, and behavior changes necessary to win in the new customer-empowered marketplace. Mark Yolton, Vice President Digital Strategy Enablement, Cisco |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leslie, Sara Gaviser. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |