The brain sell : (Record no. 23010)
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000 -LEADER | |
---|---|
fixed length control field | 01483nam a2200193 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140122n 000 0 eng d |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781857886016 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126100317.0 |
CONTROL NUMBER | |
control field | 56173 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Lewis, David. |
TITLE STATEMENT | |
Title | The brain sell : |
Remainder of title | when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / |
Statement of responsibility, etc. | David Lewis. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Nicholas brealey, |
Date of publication, distribution, etc. | c2013. |
PHYSICAL DESCRIPTION | |
Extent | 298 p ; |
Dimensions | 23 cm. |
SUMMARY, ETC. | |
Summary, etc. | Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior. |
Source of heading or term | sears |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Psychological aspects. |
Source of heading or term | sears |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.8 LE BR | T0023431 | 98.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 22/01/2014 | Kinokuniya | 98.00 |