| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009020192 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780137009275 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0137009275 (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.8/881724 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Prahalad, C. K. |
| TITLE STATEMENT |
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| Title |
The fortune at the bottom of the pyramid : |
| Subtitle |
eradicating poverty through profits / |
| Statement of responsibility, etc |
C.K. Prahalad. |
| EDITION STATEMENT |
|---|
| Edition |
Rev. and updated 5th anniversary ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Upper Saddle River, N.J. : |
| Publisher |
Wharton School Pub., |
| Date |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 407 p. : |
| Other Details |
ill., maps ; |
| Size |
24 cm + 1 CD. + |
| Accompanying material |
1 CD (4 3/4 in.) |
| SUMMARY |
|---|
| Summary |
Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their own bottom line; and includes insights from CEOs, case studies, and a CD. |
| STUDY PROGRAM |
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| Program name |
COMM101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
International business enterprises |
| General |
Social aspects |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Non-governmental organizations |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Poor |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Economic assistance |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Globalization |
| General |
Economic aspects |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Multinational corporations |
| Form |
Developing countries |
| General |
Social aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Nonprofit organizations |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Poor |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Domestic economic assistance |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Foreign aid |
| Form |
Developing countries. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Globalization |
| General |
Economic aspects. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/yuu435ylnj972fapgz1u0bp2uq66xusa |
| Public note |
Location Map |
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51454 |
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2254 |