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02341cam a2200289Ka 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130512s2013 inua 001 0 eng d |
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| -- |
842882968 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118739570 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1118739574 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)842881124 |
| Canceled/invalid control number |
(OCoLC)842882968 |
| CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDXCP |
| -- |
UKMGB |
| -- |
SA$ |
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| -- |
658.4038/511 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn842881124 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100322.0 |
| CONTROL NUMBER |
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| control field |
56227 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Schmarzo, Bill. |
| TITLE STATEMENT |
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| Title |
Big data : |
| Remainder of title |
understanding how data powers big business / |
| Statement of responsibility, etc |
Bill Schmarzo. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Indianapolis, IN : |
| Name of publisher, distributor, etc |
John Wiley & Sons Inc, |
| Date of publication, distribution, etc |
2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 216 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization's value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Big data. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business intelligence. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |