| 000 -LEADER |
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| fixed length control field |
03757cam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130717s2013 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012286035 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789814383059 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9814383058 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 |
| Item number |
.T398 2013 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol14946421 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100324.0 |
| CONTROL NUMBER |
|---|
| control field |
56258 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tesar, George. |
| TITLE STATEMENT |
|---|
| Title |
Marketing management in geographically remote industrial clusters : |
| Remainder of title |
implications for business-to-consumer marketing / |
| Statement of responsibility, etc |
George Tesar, Jan Bodin. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore ; |
| -- |
Hackensack, NJ : |
| Name of publisher, distributor, etc |
World Scientific, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 505 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 493-501) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: ch. 1 An Introduction to Geographically Remote Industrial Clusters -- ch. 2 Formation and Growth of Geographically Remote Industrial Clusters -- ch. 3 Smaller Manufacturing Enterprises in Geographically Remote Industrial Clusters -- ch. 4 Business-to-Consumer Marketing Management -- ch. 5 Marketing Management and Cluster Dynamics -- ch. 6 Notes on Case Analysis -- Collected Cases -- pt. I Formation of Geographically Remote Industrial Clusters -- Case 1 Instinctive Formation of an Industrial Cluster -- Case 2 Athelia --- How Can an Old City Survive the Death of French Shipyards? -- Case 3 Closing the Distance between Two Furniture Clusters --- Mobelriket in Lammhult and Tibro Interior in Tibro -- Case 4 Social and Environmental Value-Based Cluster Development --- The Dilemma of Wishing to Do Good by Selling Textile Goods -- Case 5 The Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt's "Cinderella" -- |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents note continued: Case 6 Interactive Recycling --- Service Innovation in a Green Cluster -- pt. II Internal and External Information Needs of Geographically Remote Industrial Clusters -- Case 7 Downturn for a Manufacturing Company in a Geographically Remote Industrial Cluster -- Case 8 Saab --- A Case of Emergency -- Case 9 Connecting Strategy with Functional Practice in the Automobile Industry -- Case 10 Cluster Development and Marketing Challenges for a Regional Biorefinery Cluster -- pt. III Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters -- Case 11 Sweet and Sound with Xylitol -- Case 12 Revitalizing Agro-Machinery Manufacturing in Tanzania --- The Case of IEL -- Case 13 Skagenfood A/S in the Northern Jutland Seafood Cluster --- Decisions to Develop the Business -- Case 14 Growth Challenges in Small Manufacturing Ventures from Emerging Economies --- The Evidence from Moldova -- |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents note continued: Case 15 Winery Startup within a Wine-Producing Cluster -- Case 16 Convergence and Differentiation in Regional Know-How --- The Case of Central Otago Pinot Noir -- pt. IV Information Technology Issues and Geographically Remote Industrial Clusters -- Case 17 Software Development in a Remote Geographic Location --- The Case of TextFlow -- Case 18 National Computer Services, Inc. --- Market Options for a Small Middle Eastern IT Company -- Case 19 Golf Goes Virtual with GOLFZON. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 493-498) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bodin, Jan. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |