Loveworks : (Record no. 23095)

MARC details
000 -LEADER
fixed length control field 01277cam a22002895a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121213s2013 nyu 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012955755
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781576876404
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
SYSTEM CONTROL NUMBER
System control number 17561372
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100324.0
CONTROL NUMBER
control field 56259
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Sheehan, Brian.
TITLE STATEMENT
Title Loveworks :
Remainder of title how the world's top marketers make emotional connections to win in the marketplace /
Statement of responsibility, etc. Brian Sheehan.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Brooklyn, NY :
Name of publisher, distributor, etc. PowerHouse Books,
Date of publication, distribution, etc. 2013.
PROJECTED PUBLICATION DATE
Projected publication date 1304
PHYSICAL DESCRIPTION
Extent 192 p. ;
Other physical details ill. col. :
Dimensions 25 cm.
SUMMARY, ETC.
Summary, etc. Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
GENERAL NOTE
General note Note:Foreword / by Kevin Roberts
FORMATTED CONTENTS NOTE
Formatted contents note Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations -- Conclusion.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
11/12/2023 2 659.1042 SH LO T0023716 15/11/2023 118.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 28/01/2014 Kinokuniya 118.00