| 000 -LEADER |
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| fixed length control field |
01932cam a22003135a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120731s2013 ohua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012945620 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781111580216 (hbk) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1111580219 (hbk) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| SYSTEM CONTROL NUMBER |
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| System control number |
17409336 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100349.0 |
| CONTROL NUMBER |
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| control field |
56554 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Shimp, Terence A. |
| TITLE STATEMENT |
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| Title |
Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc |
Terence A. Shimp; J. Craig Andrews. |
| EDITION STATEMENT |
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| Edition statement |
9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxii, 729 p. ; |
| Other physical details |
ill. col. : |
| Dimensions |
29 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Bibliogr. |
| SUMMARY, ETC. |
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| Summary, etc |
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in marketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Direct marketing. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Andrews, J. Craig. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |