| 000 -LEADER |
|---|
| fixed length control field |
02600cam a22003858i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140402s2014 nju b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014005244 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118844397 (hardback) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781118844410 (ebk) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM851 |
| Item number |
.H647 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.14/4 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS090010 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
18100584 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100416.0 |
| CONTROL NUMBER |
|---|
| control field |
57054 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holloman, Christer. |
| TITLE STATEMENT |
|---|
| Title |
The social media MBA guide to ROI : |
| Remainder of title |
how to measure and improve your return on investment / |
| Statement of responsibility, etc |
Christer Holloman. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1405 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 140 p. ; |
| Other physical details |
ill. : |
| Dimensions |
24 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"-- |
| -- |
Provided by publisher. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Acknowledgements Preface Hall of Fame Introduction 1 Strategy 2 Measure ROI by Platform Facebook Twitter YouTube LinkedIn Google+ Pinterest Blogs 3 Tools Choosing a supplier Popular measuring platforms 4 Case Studies O2 - Customer Service Sabre Hospitality Solutions - Business Development Makino - Sales giffgaff - Customer Retention BRAVEday Insurance - Communication Beats by Dr. Dre - Viral Campaign 5 Safeguarding ROI Index . |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rate of return. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. |
| Source of heading or term |
bisacsh |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
http://catalogimages.wiley.com/images/db/jimages/9781118844397.jpg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |
