| 000 -LEADER |
|---|
| fixed length control field |
02006cam a2200385 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130805s2014 caua b 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB384882 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)869776537 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| Description conventions |
rda |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
|
|---|
| -- |
658.8/637 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000052431759 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446273999 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100417.0 |
| CONTROL NUMBER |
|---|
| control field |
57070 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blythe, Jim. |
| TITLE STATEMENT |
|---|
| Title |
Principles and practice of marketing / |
| Statement of responsibility, etc |
Jim Blythe. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 772 p. ; |
| Other physical details |
ill. : |
| Dimensions |
27 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent. |
| CONTENT TYPE |
|---|
| Content Type Term |
still image |
| Content Type Code |
sti |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier. |
| GENERAL NOTE |
|---|
| General note |
Previous edition: Andover: South-Western, 2009. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
When you think of marketing, you may think of the adverts that pop up at the side of your screen or the billboards you see when you are out, all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it is also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. This textbook will ease you into the complexities of Marketing and help you achieve success in your studies. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal, marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Textbooks. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |