Marketing the moon : (Record no. 23779)

MARC details
000 -LEADER
fixed length control field 03262cam a2200409 i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131023s2014 maua b 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013039798
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780262026963
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0262026961
SYSTEM CONTROL NUMBER
System control number (OCoLC)861322933
CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- YDXCP
-- BTCTA
-- OCLCO
-- BDX
-- TWC
GEOGRAPHIC AREA CODE
Geographic area code n-us---
LIBRARY OF CONGRESS CALL NUMBER
Classification number TL789.8.U6
Item number A58156 2014
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2/9629454
Edition information 23
-- 659.2/107
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn861322933
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100418.0
CONTROL NUMBER
control field 57071
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman.
TITLE STATEMENT
Title Marketing the moon :
Remainder of title the selling of the Apollo lunar program /
Statement of responsibility, etc. David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cambridge, Massachusetts :
Name of producer, publisher, distributor, manufacturer The MIT Press,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
PHYSICAL DESCRIPTION
Extent xiii, 130 p. ;
Other physical details ill., (chiefly color) ;
Dimensions 25x29 cm.
CONTENT TYPE
Content type term text
Source rdacontent.
MEDIA TYPE
Media type term unmediated
Source rdamedia.
CARRIER TYPE
Carrier type term volume
Source rdacarrier.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 126-129)
SUMMARY, ETC.
Summary, etc. In July 1969, ninety-four percent of American televisions were tuned to coverage ofApollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists,reach a larger audience than My Three Sons ? Why did a government program whosestandard operating procedure had been secrecy turn its greatest achievement into a communalexperience? In Marketing the Moon , David Meerman Scott and Richard Jurek tellthe story of one of the most successful marketing and public relations campaigns in history: theselling of the Apollo program. Primed by science fiction, magazine articles, andappearances by Wernher von Braun on the "Tomorrowland" segments of the Disneyland prime time television show, Americans were a receptive audience forNASA's pioneering "brand journalism." Scott and Jurek describe sophisticated efforts byNASA and its many contractors to market the facts about space travel -- through press releases,bylined articles, lavishly detailed background materials, and fully produced radio and televisionfeatures -- rather than push an agenda. American astronauts, who signed exclusive agreements withLife magazine, became the heroic and patriotic faces of the program. And there was some judiciousproduct placement: Hasselblad was the "first camera on the moon"; Sony cassette recordersand supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Geniepersonal exerciser. Everyone wanted a place on the bandwagon. Generouslyillustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap formankind, it was a triumph not just for American engineering and rocketry but for American marketingand public relations.
SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Project Apollo (U.S.)
General subdivision Public relations
-- History.
SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element United States.
Subordinate unit National Aeronautics and Space Administration
General subdivision Public relations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Space flight to the moon
General subdivision History.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Moon
General subdivision Exploration
-- History.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Astronautics
General subdivision Press coverage
Geographic subdivision United States
General subdivision History.
ADDED ENTRY--PERSONAL NAME
Personal name Jurek, Richard.
ADDED ENTRY--PERSONAL NAME
Personal name Cernan, Captain Eugene A.
Relator term Forward by
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.29629454 SC MA T0050473 27.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 28/05/2014 AMAUK 27.95