| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011045377 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071317955 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073403180 (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
651.7 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Locker, Kitty O. |
| TITLE STATEMENT |
|---|
| Title |
Business and administrative communication / |
| Statement of responsibility, etc |
Kitty O. Locker, Donna S. Kienzler. |
| EDITION STATEMENT |
|---|
| Edition |
10th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
McGraw-Hill/Irwin, |
| Date |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 729 p. ; |
| Other Details |
col. ill. : |
| Size |
28 cm. |
| SUMMARY |
|---|
| Summary |
The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students' academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Business communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Communication in management. |
| ADDED ENTRY |
|---|
| Name |
Kienzler, Donna S. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/afezpbnr4ti32pyi9u57kxzce241k1k9 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
3101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
176 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
61636 |
| ADDED ENTRY |
|---|
| -- |
3104 |