The Complete guide to writing web-based advertising copy to get the sale : (Record no. 23833)

MARC details
000 -LEADER
fixed length control field 02801cam a2200301 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080610s2008 flua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008025603
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781601382320 (alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1601382324 (alk. paper)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn227153035
SYSTEM CONTROL NUMBER
System control number (OCoLC)227153035
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BTCTA
-- BAKER
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.I58
Item number T39 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14/4
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol12146679
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100422.0
CONTROL NUMBER
control field 57127
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Taylor, Vickie,
Dates associated with a name 1984-
TITLE STATEMENT
Title The Complete guide to writing web-based advertising copy to get the sale :
Remainder of title what you need to know explained simply /
Statement of responsibility, etc. by Vickie Taylor.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ocala, Flo. :
Name of publisher, distributor, etc. Atlantic Pub. Group,
Date of publication, distribution, etc. c2008.
PHYSICAL DESCRIPTION
Extent 288 p. ;
Other physical details ill. :
Dimensions 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [283]-284) and index.
SUMMARY, ETC.
Summary, etc. Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid style; the do s and don ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
22/10/2017 1 2 659.144 TA CO T0050522 27/09/2017 190.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 20/05/2014 Friendship bookshop 190.00