| 000 -LEADER |
|---|
| fixed length control field |
01505cam a2200337 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130428s2014 mau 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273757771 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273757776 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)870161261 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLE |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
|
|---|
| -- |
659.2/60 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000052698801 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100424.0 |
| CONTROL NUMBER |
|---|
| control field |
57159 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tench, Ralph |
| TITLE STATEMENT |
|---|
| Title |
Exploring public relations |
| Statement of responsibility, etc |
Ralph Tench, Liz Yeomans |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Harlow |
| Name of producer, publisher, distributor, manufacturer |
Pearson/Education, |
| Date of production, publication, distribution, manufacture |
2014. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 565 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC930 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yeomans, Liz |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |