Media analysis techniques / (Record no. 23865)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2013025666 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452261355 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 302.23/01 |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Berger, Arthur Asa, |
| Dates | 1933- |
| TITLE STATEMENT | |
| Title | Media analysis techniques / |
| Statement of responsibility, etc | Arthur Asa Berger. |
| EDITION STATEMENT | |
| Edition | 5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles ; |
| -- | London : |
| Publisher | SAGE, |
| Date | c2014. |
| PHYSICAL DESCRIPTION | |
| Extent | xvii, 238 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SUMMARY | |
| Summary | In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author's own illustrations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Mass media |
| General | Methodology. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Mass media criticism. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19649 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19650 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 12227 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2014-08-05 | AMAUS | 302.2301 BE ME | T0025905 | 2017-01-26 | 62.79 | 2017-01-26 | REGULAR |